Without proper integration, having a blog on a subdomain can also hurt your conversion rate optimization. In addition, analytics tracking gets much more complex, as you need to set up a filter in Universal Analytics.
The best thing you can do for your blog subdomain SEO, would be to get it out of its subdomain. Let me give you a couple quick pointers on when you want to use a subdomain, so this is not an entirely one-sided blog post. In cases where it is better to opt not to include a keyword in the main URL this is a great opportunity to fit in more challenging to rank for keywords. If you have a complicated and large site where user experience is negatively effected this is something which needs to be resolved.
However, there are exceptions to this rule when Google detects subdomains which are being operated by separate individuals under the same host. There are large implications for SEO considering that subdomains rank separately from the main site. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.
Sign up for our newsletter to get the latest from Ignite Visibility. Deciding whether or not to integrate a company blog on your root website a directory such as example. In this post, I am going to help you answer the question: do subdomains effect SEO?
Will your subdomain help the authority of your main domain? Is your subdomain separate from your main domain? How does internal linking work for SEO on a subdomain? When should you use a subdomain? Do subdomains hurt SEO? Since WordPress. Google has stated that their search engine is indifferent to subdomains vs. Industry thought-leader Moz moved their content from a subdomain to a subfolder and saw measurable increases just as a result of that move.
Results of moving a blog from subdomain to subfolder… pic. Leave them here or reach out to me on Twitter: BerkleyBikes. Chris is a digital marketing consultant specializing in SEO and Analytics across industries including healthcare, education, finance and others.
You need to update this article. As long as you can find an authority brand, subdomain leasing is fine. No, my logic stands. I have found a website running its subdomain timesofindia. And even now subdomain has more traffic. So I am just confused that how it got all SEO benefit from its root domain. Yes, but field testing from numerous SEO experts has proved otherwise.
And hard data beats talking points. If a subdomain is treated as a separate site would the sites be penalised for duplicate content? Some people seem to suggest that google reads sites as either transactional or educational. Does this mean that you should separate out a blog to a subdomain for instance on an e-commerce site? There are plenty of sites that are both transactional AND educational that rank well for both types of queries.
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Click here for instructions on how to enable JavaScript in your browser. How Can I Help? Subscribe to receive digital marketing updates by email:. Having subdomains for different product groups on e-commerce websites is similar to having 3rd-level domains for multiple content blocks on big media platforms. For example, BuzzFeed has its main www subdomain, but also:. They target a different audience and have different purposes as well. Tracking data on each one of them is much easier when they are split into subdomains.
The mobile version of a website is basically a different website: it attracts different traffic using different acquisition channels. Like m. And for web versions of apps: web. One of the best things about subdomains is that you can use them for testing a new design or new CMS. You can also tune the CMS to the special requirements of your hosting service. And only after having all tests done to your utter satisfaction you can move it to the main domain or to the entire website.
During such tests, your website functions with no interruptions, generating traffic and revenue. Test subdomains are usually secured by a password, so neither search engines nor users can access it. In SE Ranking, though, you can give the bot permission to scan your closed domains. If you want to be sure everything works fine on your testing domain before you show it to the search engine, you can use our Website Audit.
To give the parser access to your test domains, enter your login and password into the parser settings:. Evidently, there are lots of cases when subdomains are the best way out. Your subdomains and your domain are different websites. It defines the whole SEO strategy for subdomains. Google Analytics will track the entire website, but you can set goals, filters, and get reports for your subdomains in particular.
Read here: how to get data on your subdomain traffic. Identical texts on the domain and subdomain are duplicate content. To reduce common content duplicates e. Besides, sometimes subdomains differ dramatically from the main domain independent project, specific product type, etc. You can track your subdomains together with your main domain or separately.
Tracking subdomains together with the main domain. Tracking each subdomain separately. For this, you need to create a separate project for each subdomain you want to monitor:. Thus, the service will only check rankings for the given subdomain and its subdomains 4th level and further , e. But technically they are different websites.
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